CBC: The world's most-consumed liquor is finally cropping up in North American bars

It's the most-consumed liquor in the world and one of the oldest-known alcoholic beverages. Yet, according to one industry expert, "nobody outside of Asia really knows about it."


https://www.cbc.ca/life/food/baijiu-primer-the-worlds-most-consumed-liquor-1.7552287

Alex Black